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Monthly Archives: December 2011

Selling Photography to Women | Part II

In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing.  Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women):  Men search until they find a […]

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Selling Photography to Women | Part I

We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions.  They usually serve as the main contact point and are often the influential decision-maker in the sales process.  How can we take this into account when we decide how to book, interact with, and sell […]

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