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Monthly Archives: December 2011

Helping Clients See Beyond the Obvious

We talked about The Candle Problem and what it means for you and your business.  But what could it mean for your clients? We all have trouble seeing beyond the obvious.  But when someone points out a simple solution, you usually grasp it immediately – “why didn’t I think of that?” We sit around thinking […]

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Selling Photography to Women | Part II

In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing.  Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women):  Men search until they find a […]

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Selling Photography to Women | Part I

We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions.  They usually serve as the main contact point and are often the influential decision-maker in the sales process.  How can we take this into account when we decide how to book, interact with, and sell […]

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