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Monthly Archives: March 2012

Saying No To Clients Who Aren’t A Good Fit

There was a time when I woke up every day dreading what I had to do that day.  This was not just a run-of-the mill “aww, I’d rather stay in bed and read my favorite book” laziness, this was pit-in-my-stomach, please-ma-don’t-make-me, “holy cow how did I get myself into this” wrong-fittedness. So I walked away.  […]

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Selling the Future – Today

We face a big problem with what we sell. When we market our photography, we tell people we’re capturing memories – but memories they’ll want to have later.  We’re essentially selling the future.  We’re telling them, “trust us, these are going to be important to you in a few years.”  “Trust us, your wedding photos […]

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