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Monthly Archives: March 2012

Saying No To Clients Who Aren’t A Good Fit

There was a time when I woke up every day dreading what I had to do that day.  This was not just a run-of-the mill “aww, I’d rather stay in bed and read my favorite book” laziness, this was pit-in-my-stomach, please-ma-don’t-make-me, “holy cow how did I get myself into this” wrong-fittedness. So I walked away.  […]

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Selling the Future – Today

We face a big problem with what we sell. When we market our photography, we tell people we’re capturing memories – but memories they’ll want to have later.  We’re essentially selling the future.  We’re telling them, “trust us, these are going to be important to you in a few years.”  “Trust us, your wedding photos […]

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The Non-Procrastinating Guide To Taking Productive Breaks

Tell me if this sounds familiar: You decide that once and for all, you’re going to finish that thing you’ve been putting off.  And darnit, you’re not going to leave that chair until it’s done. You open Photoshop/Lightroom/Word/Email, and after staring blankly at the screen for a moment, you start.  For about twenty minutes, everything […]

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