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Monthly Archives: August 2012

Don’t Lose Clients – Get This On Your Website, Now.

So, you’ve done it. You’ve built a beautiful website, with gorgeous galleries, fantastic information, and an interesting blog.  You’re clear both how and why people should contact you.  You’ve also done your job of narrowing in and speaking directly to your ideal client, showing them how you’re going to fulfill some pressing needs and desires.  […]

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There Isn’t A Market For What I Want To Do! Now What?

Tell me if this sounds familiar: “There isn’t a market for what I want to shoot.” “Who would pay money for ____?” “I have to  _____ because you can’t make a living at _____.” You’re not alone if you’ve ever thought that.  Many photographers find their passion in weddings or newborns.  But some would really […]

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Don’t Ever Forget This Big Secret To Marketing

When was the last time you saw a group of people stop on the street to stare in awe at an advertisement?  To chatter excitedly and take pictures of it? I’m guessing:  Rarely.  If ever. But I just saw this happen in NYC.  And no, the ad wasn’t outrageous or suggestive or obscene.  In fact, […]

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