Why Your Logo Is Not Your Brand

It was like some kind of sick mantra: I can’t build my business until I have some kind of online presence, but I can’t put up a website until I have a logo to put at the top!! Ahh, my early obsession with logos.  A ridiculous linchpin that stopped me from moving forward for I’m-afraid-to-say-how-many…

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Does Your Website Have These Three Client-Pleasing Essentials?

It is back to school month.  For your website, that is. Huh? Earlier this year, I sent out a questionnaire asking you guys to tell me about your websites.  I received a flood of responses describing in lurid detail how, essentially, most of you just want to kick your website in the shins. So I’m…

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