It’s Saturday afternoon, and a discussion about money isn’t exactly….going as planned. Maybe your spouse is wondering why you can’t wait to register a domain name for a few months, since you just bought a camera, a lens, a logo, and a set of newborn props. Maybe you dream of photographing fast-action sports, but your...
Let’s say you have to go to an office to fill out some paperwork. (This post gets more exciting, I promise.) You’re led to a room with a table. As you’re sitting there checking boxes and scribbling answers, you start to feel like something is off. You look up, and think you see some smoke...
Here’s what I want you to do – (and if we were doing this in a workshop, I’d totally make this a race): 1) Go to your website (or blogsite, or info page). 2) Take a piece of notebook paper and draw a line down the middle, creating two columns. 3) On the left column,...
Buckle up: Today we’re going to talk about one of the most under-used marketing techniques in the photography business. And it’s not just for photographers. Zappos uses it: “The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes….” So does Burt’s Bees:...
The wait is over. It’s here. Go see what all the fuss is about. Peek inside to sit in your client’s chair for a minute and read about the difference between a Lukewarm, an Improved, and an Irresistible Website.
