Quit Wasting Your Testimonials With This One Easy Fix

Let’s say you have to go to an office to fill out some paperwork.  (This post gets more exciting, I promise.) You’re led to a room with a table.  As you’re sitting there checking boxes and scribbling answers, you start to feel like something is off.  You look up, and think you see some smoke…

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The 7-Minute Website Writing Makeover

 Here’s what I want you to do – (and if we were doing this in a workshop, I’d totally make this a race): 1) Go to your website (or blogsite, or info page). 2) Take a piece of notebook paper and draw a line down the middle, creating two columns. 3) On the left column,…

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Connect To Clients And Sell More With This Under-Used Marketing Strategy

Buckle up: Today we’re going to talk about one of the most under-used marketing techniques in the photography business. And it’s not just for photographers. Zappos uses it: “The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes….” So does Burt’s Bees:…

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Irresistible Website Is Here!

The wait is over. It’s here. Go see what all the fuss is about. Peek inside to sit in your client’s chair for a minute and read about the difference between a Lukewarm, an Improved, and an Irresistible Website.

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