Archive for September 2012
When Your Partner Isn’t A Photographer: Three Things To Know About Money
It’s Saturday afternoon, and a discussion about money isn’t exactly….going as planned. Maybe your spouse is wondering why you can’t wait to register a domain name for a few months, since you just bought a camera, a lens, a logo, and a set of newborn props. Maybe you dream of photographing fast-action sports, but your…
Read MoreQuit Wasting Your Testimonials With This One Easy Fix
Let’s say you have to go to an office to fill out some paperwork. (This post gets more exciting, I promise.) You’re led to a room with a table. As you’re sitting there checking boxes and scribbling answers, you start to feel like something is off. You look up, and think you see some smoke…
Read MoreThe 7-Minute Website Writing Makeover
Here’s what I want you to do – (and if we were doing this in a workshop, I’d totally make this a race): 1) Go to your website (or blogsite, or info page). 2) Take a piece of notebook paper and draw a line down the middle, creating two columns. 3) On the left column,…
Read MoreConnect To Clients And Sell More With This Under-Used Marketing Strategy
Buckle up: Today we’re going to talk about one of the most under-used marketing techniques in the photography business. And it’s not just for photographers. Zappos uses it: “The year was 1999, and our founder Nick Swinmurn was walking around a mall in San Francisco looking for a pair of shoes….” So does Burt’s Bees:…
Read MoreIrresistible Website Is Here!
The wait is over. It’s here. Go see what all the fuss is about. Peek inside to sit in your client’s chair for a minute and read about the difference between a Lukewarm, an Improved, and an Irresistible Website.
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