So, after a gorgeous, well-lit, beautifully-styled session, you present your images…and are a bit bewildered by the client’s actual purchases. The client spent hours preparing for the session, but they only buy a handful of 4x6s. Or they opt for the 11×14 when they squealed over the 20×30 during your consultation. Or they decided to...
My college dining hall was a glorious, all-you-can-eat buffet. Weekend brunches were a particular highlight, when pancakes and quiche and platters of bacon appeared, alongside a row of Belgian waffle makers and a bottomless supply of batter. I was particularly fond of the waffle makers because they created a giant Yale “Y” in the middle...
My life has been one long, colorful history with book addiction. So you’d think I’d come home from the used bookstore with a wide variety of titles in my bag. After all, why go to an all-you-can-read buffet and pile up on just one item? But no. When I get home I always realize that...
Mike and Ricky founded their company for the same reasons most of us founded ours: To create something that was their own, and do things exactly the way they wanted. But for them, “doing things their way” didn’t just mean deciding what to make or where to sell it. They wanted to change the world...
There’s something in psychology called the ‘outcome bias.’ It’s the tendency to say whether a decision was good or bad based on what happened afterward, rather than on whether the decision was good at the time it was made. For example, if the weather forecast is clear and the sky is blue, I’d decide not...
