So, you’ve done it. You’ve built a beautiful website, with gorgeous galleries, fantastic information, and an interesting blog. You’re clear both how and why people should contact you. You’ve also done your job of narrowing in and speaking directly to your ideal client, showing them how you’re going to fulfill some pressing needs and desires. ...
Tell me if this sounds familiar: “There isn’t a market for what I want to shoot.” “Who would pay money for ____?” “I have to _____ because you can’t make a living at _____.” You’re not alone if you’ve ever thought that. Many photographers find their passion in weddings or newborns. But some would really...
Let’s say you went on a month-long vacation to the south of France. (You like this blog post already, don’t you?) But before you hopped on the plane, you were so busy dreaming of sunflower fields and private cooking lessons with famous French chefs that – whoops – you forgot to hire someone to take...
“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” – Dale Carnegie, How To Win Friends and Influence People * Earlier this week we discussed honest reasons photographers behave badly online. I...
Let’s talk about New Year’s resolutions for a second. Jenika, it’s June. Exactly. Do you even remember what your resolutions were, if you made any? I made one, but I’m not there yet. And that’s downright unsurprising, because New Year’s resolutions are not – by themselves – a great harbinger of change. New Year’s resolutions...
