Category Archives: Psychology 101

“Cheap Clients” and The Psychology of Small Purchases

So, after a gorgeous, well-lit, beautifully-styled session, you present your images…and are a bit bewildered by the client’s actual purchases. The client spent hours preparing for the session, but they only buy a handful of 4x6s.  Or they opt for the 11×14 when they squealed over the 20×30 during your consultation.  Or they decided to...

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A Neat Trick For Getting Clients To Follow Rules

My college dining hall was a glorious, all-you-can-eat buffet.  Weekend brunches were a particular highlight, when pancakes and quiche and platters of bacon appeared, alongside a row of Belgian waffle makers and a bottomless supply of batter.  I was particularly fond of the waffle makers because they created a giant Yale “Y” in the middle...

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The Truth About People That Endangers Photography Businesses

You’re sitting at your computer and suddenly you hear a strange “whooshing” sound. You follow the noise into the hall and your feet start squishing the carpet.  Dread grows, and then you see it – a burst pipe underneath your bathroom sink.  Your brain starts pumping red-alert adrenaline and you slosh into action, dialing a...

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The Photographer’s New Clothes

“Oh, how they suit you!  A perfect fit!” everyone exclaimed… “What a magnificent robe!  And the train!  How well the emperor’s clothes suit him!” None of them were willing to admit that they hadn’t seen a thing; for if anyone did, then he was either stupid or unfit for the job he held. Never before...

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Having Trouble Writing About Yourself? Try This.

Have you ever been on a first date where your conversation glided from topic to topic, peppered with one “no way – me too!” after another?  Smiling and stirring your water glass absentmindedly with a straw as you discovered all the things you have in common?  It’s this magical feeling where the big things in...

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