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Category Archives: Sales

Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down.  That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they […]

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Scene opens:  You’re at a beachfront lounge, waiting for a friend to arrive. (Play along with me for this one.  Your task:  To point your finger at the screen the moment you read something that would irritate you.  Simple.) You’re sitting at a table, enjoying the music.  Enter waiter. Waiter:  Would you care for a […]

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