Clients. We love them. We’re constantly thinking about how to get more of them. But once we do….we find a whole new set of issues cropping up! Most of the issues aren’t horror-story-esque, but the subtle difficulties are often the hardest to handle. One reader sent in a question asking what to do in situations...
We face a big problem with what we sell. When we market our photography, we tell people we’re capturing memories – but memories they’ll want to have later. We’re essentially selling the future. We’re telling them, “trust us, these are going to be important to you in a few years.” “Trust us, your wedding photos...
In 1875, a spectacled man named John Wanamaker bought an abandoned railroad freight depot and turned it into America’s first grand, dazzling department store. Like any big retailer, he had to hire more store clerks around Christmastime every year to accommodate the swell of holiday shoppers. However, all the extra help became unnecessary in January...
Earlier this week I posted about showing your clients your products as often as possible from the very beginning. The goal is to get them as excited about your products as they are about your images. Today I got the following email from a reader, which began by quoting a section from that post: “But if the...
Most of us are not born salespeople. In fact, if you’re anything like me, the very word “sales” makes you shudder. You don’t want to feel like you’re taking people’s money. You don’t want to pressure anyone to do anything they don’t want to do. You just love your craft and want to share...
