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Category Archives: Sales

The Secret to Creating Profitable Promotions

To create a profitable promotion, you must accurately answer the following question:  What business am I REALLY in? Hint:  The answer is probably not ‘photography.’ To explain, let me introduce you to David Tuckerman.  He was the President of Distribution when New Line Cinema released the Lord of the Rings Trilogy, which means he’s a […]

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Selling Photography to Women | Part II

In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing.  Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women):  Men search until they find a […]

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Selling Photography to Women | Part I

We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions.  They usually serve as the main contact point and are often the influential decision-maker in the sales process.  How can we take this into account when we decide how to book, interact with, and sell […]

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