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Category Archives: Sales

The Secret to Creating Profitable Promotions

To create a profitable promotion, you must accurately answer the following question:  What business am I REALLY in? Hint:  The answer is probably not ‘photography.’ To explain, let me introduce you to David Tuckerman.  He was the President of Distribution when New Line Cinema released the Lord of the Rings Trilogy, which means he’s a […]

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Selling Photography to Women | Part II

In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing.  Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women):  Men search until they find a […]

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