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Category Archives: Get More Clients

“Pushy” Is A Marketing Excuse. Stop Using It.

Scene opens:  You’re at a beachfront lounge, waiting for a friend to arrive. (Play along with me for this one.  Your task:  To point your finger at the screen the moment you read something that would irritate you.  Simple.) You’re sitting at a table, enjoying the music.  Enter waiter. Waiter:  Would you care for a […]

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You Know How You’re Afraid Of Marketing Because You’re Afraid People Will Be Annoyed? Here’s Your Annoy-Proof Marketing Plan.

So I’m standing there getting whipped by rain and thwapped in the face by a giant map of Vienna, and all I could think was “I couldn’t look more like a tourist.” Having spent a couple summers in the German-speaking world, I generally know how to avoid walking around with a “tourist” bullseye strapped to […]

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