Get More Clients
Slim Down Your Site (Without Sacrificing Emotion)
I had a mean biology professor once. Okay, fine. He wasn’t mean, he just made life terrifically inconvenient. He assigned an 18-page paper. Then, once we’d finished, he demanded that we turn in the same paper in only 12 pages. As in, cut the length by a third. Still delivering the same paper. WHAT. So…
Read MoreHow To Be A Client’s Dream Come True
A comment came in on last week’s article that said, essentially: Okay Jenika, I’ve read in several places now that you need to find your ideal client’s problem and show you’ve got the solution. (Yep, this is true.) “However, as a baby photographer, I don’t really believe I’m solving any problems. To me, you either…
Read MoreSay This To The Next Fan You Meet & Watch Them Become A Client
I’ve begun to think of creative business owners as the world’s most reluctant group of superheroes. Imagine: You’re a superhero. Cape and all. And you see a building on fire. What do you do? 1) Stand on the sidelines, scuff your superhero boots, and say quietly: “I know how to save the day. Do you…
Read MoreWhat the Ice Bucket Challenge Teaches Us About Marketing
“Does dumping ice water over your head really do anything for ALS – or is it just narcissistic?” This critique of the Ice Bucket Challenge has been bouncing around in my mini-feed. Probably yours, too. As far as I can see, this is actually two critiques rolled into one – 1) does taking the challenge…
Read More“Pushy” Is A Marketing Excuse. Stop Using It.
Scene opens: You’re at a beachfront lounge, waiting for a friend to arrive. (Play along with me for this one. Your task: To point your finger at the screen the moment you read something that would irritate you. Simple.) You’re sitting at a table, enjoying the music. Enter waiter. Waiter: Would you care for a…
Read More