Slim Down Your Site (Without Sacrificing Emotion)

I had a mean biology professor once. Okay, fine.  He wasn’t mean, he just made life terrifically inconvenient.  He assigned an 18-page paper.  Then, once we’d finished, he demanded that we turn in the same paper in only 12 pages. As in, cut the length by a third.  Still delivering the same paper. WHAT. So…

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How To Be A Client’s Dream Come True

A comment came in on last week’s article that said, essentially: Okay Jenika, I’ve read in several places now that you need to find your ideal client’s problem and show you’ve got the solution.  (Yep, this is true.) “However, as a baby photographer, I don’t really believe I’m solving any problems.  To me, you either…

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Say This To The Next Fan You Meet & Watch Them Become A Client

I’ve begun to think of creative business owners as the world’s most reluctant group of superheroes. Imagine:  You’re a superhero.  Cape and all.  And you see a building on fire.  What do you do? 1) Stand on the sidelines, scuff your superhero boots, and say quietly: “I know how to save the day.  Do you…

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What the Ice Bucket Challenge Teaches Us About Marketing

“Does dumping ice water over your head really do anything for ALS – or is it just narcissistic?” This critique of the Ice Bucket Challenge has been bouncing around in my mini-feed.  Probably yours, too. As far as I can see, this is actually two critiques rolled into one – 1) does taking the challenge…

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“Pushy” Is A Marketing Excuse. Stop Using It.

Scene opens:  You’re at a beachfront lounge, waiting for a friend to arrive. (Play along with me for this one.  Your task:  To point your finger at the screen the moment you read something that would irritate you.  Simple.) You’re sitting at a table, enjoying the music.  Enter waiter. Waiter:  Would you care for a…

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