Category Archives: Website

There Isn’t A Market For What I Want To Do! Now What?

Tell me if this sounds familiar: “There isn’t a market for what I want to shoot.” “Who would pay money for ____?” “I have to  _____ because you can’t make a living at _____.” You’re not alone if you’ve ever thought that.  Many photographers find their passion in weddings or newborns.  But some would really...

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How to Get People To Hire YOU, Even When You Charge More

Let’s say you went on a month-long vacation to the south of France.  (You like this blog post already, don’t you?) But before you hopped on the plane, you were so busy dreaming of sunflower fields and private cooking lessons with famous French chefs that – whoops – you forgot to hire someone to take...

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Don’t Ever Forget This Big Secret To Marketing

When was the last time you saw a group of people stop on the street to stare in awe at an advertisement?  To chatter excitedly and take pictures of it? I’m guessing:  Rarely.  If ever. But I just saw this happen in NYC.  And no, the ad wasn’t outrageous or suggestive or obscene.  In fact,...

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How To Stop Template-Hopping And Find A Web Design You Actually Love

I feel a little guilty about Tuesday’s post. Because when I was brand new to photography, I got so. darn. sick. of people telling me “Oh you don’t know what your brand is yet, it’s going to change, just keep evolving, figure out what you want to do first….” It’s not that I disagreed, but...

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Why Your Logo Is Not Your Brand

It was like some kind of sick mantra: I can’t build my business until I have some kind of online presence, but I can’t put up a website until I have a logo to put at the top!! Ahh, my early obsession with logos.  A ridiculous linchpin that stopped me from moving forward for I’m-afraid-to-say-how-many...

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