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I’ve watched people wait to launch entire businesses, websites, and blogs until they “get the tagline right.” And writing a tagline can be a peculiar kind of torment…trying to distill your entire life’s work, your months of planning, your sleepless hours of dedication into six measly words?  Have fun! Yes, a good tagline can be a magic […]

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  • Charlotte Reeves - Great post as per usual Jenika! I’ve been using “telling your pet’s story” as my tagline for years, but have recently expanded it to say “telling your pet’s story with light, location and expression” – as I feel those 3 elements are very important aspects of my work. Now though, I feel it’s a bit long! I’m going to work through and see if I can shorten it to make it more succinct, based on your advice. Thanks!ReplyCancel

  • Marit Welker - I was content with my tagline until I read this. Major food for thought! Still love the message of my tagline, but now, I need to present it shorter and more succinctly! Thanks for the inspiration!ReplyCancel

  • Katie Doherty - This article ROCKS! So happy I came across it. Lots of good ideas.ReplyCancel

Note:  Physical health is more than just ‘not being ill,’ and so is mental health.  Sometimes people say “mental health” when they’re trying to put a supposedly more positive spin on “mental illness” – but it’s something we should all pay attention to.  The opinions in this post aren’t just directed toward those living with […]

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  • Brooke Snow - This is just sooooo good :) I’ve never thought of having a mental health plan in the same way that you mention it here, but it is so vital! My own personal trigger is not getting enough time to myself… it makes a world of difference for me when I get time alone in the mornings to start my day on a good mental note and then I typically need a mid day break from parenting where I can have time alone again and having some time at night helps too…If I have those small moments to myself I handle all the rest of life with so much more grace :) Thanks for your thoughtful post!ReplyCancel

  • Tonya Damron - what a view!ReplyCancel

  • Suumin Birks - Thanks so much for this post Jenika! I’m an illustrator, not a photographer, but I’m a massive fan of your blog and the insights that you provide on here. I’m sure most creatives (actually, scratch that, most people) are familiar with the “Things are going so well!!!” “Oh no they’re not…” kind of thinking cycle and its awesome to have some good processes to be able to prepare for and deal with that. Love it!ReplyCancel

  • Bethany - Thank you so much for your post! I got out my paper and went through the three steps. Very enlightening! When I’m not right in the middle of being overwhelmed, it was so much easier to figure out a better way to respond to various stressful situations. And they should be really easy things to implement. Love that! One trigger for me is my kids whining. The minute they start, it’s like a little monster comes out of me. :) Instead of reacting though, I have decided I need to take a deep breath, go down to their level and explain that it overwhelms me and then help them to resay whatever they are trying to say without the whining. Sounds so simple, and should make a big difference! Thanks again for your post!ReplyCancel

  • Kristin Kozelsky - Thank you so much for this! It’s perfect timing for me. I’ve been slowly coming out of a long period of depression and one of the things I find helpful is getting outside for either a short jog or walk each morning. Next step is definitely identifying those triggers and making response plans. Thanks for the insight!ReplyCancel

  • Corporate photography - I agree completely with your need for mental health plan. It is indeed the need of the hour for professional photographers today!ReplyCancel

  • Mabyn Ludke - You write how I think. I’m going to be here a lot! :) Thank you for sharing!ReplyCancel

  • Jay Banks - I was never thinking about mental health in the way of making a list of concrete situations that made me angry. I used this method to find out the real reasons behind them what helped me to realize that my main trigger is when people don’t keep their promises. That’s very important for any business, I guess. Thank you, I see it more clearly and I’ll try to follow your steps.ReplyCancel

  • Apulia Weddings & Leisure - Very inspiring! I need to try this, thank you!ReplyCancel

  • Tara - Wow this is a great post! I just shared it with some friends in fact because I have honestly never thought of this! This post right here is why I LOVE this site! Keep up the great work and thank you for taking the time to run this site.
    For me I will say that my triggers are when I don’t spend enough time in putting God FIRST, as in daily devotional quite time/praying/ext. that I do lose my patience faster, I get agitated with myself and things that go wrong much easier, and I’ve been implementing some big changes already in my life to correct this, so reading this post just reassured me that I am on the right path. Some people need a daily early morning jog, or a starbucks with a friend, for me its my religion and feeling that I am spiritually feeding my soul, mind, body through the word of the Lord before I try to tackle any of that days worries and stresses :)ReplyCancel

  • Si Young - I explained to my son that you can’t buy time, so do your best to enjoy it.. Great article..
    All best
    Si.ReplyCancel

It’s the cruelest of tricks. Your whole life is one long lesson in the importance of being humble (me?  My husband recently said “well, it wouldn’t be a date if you didn’t spill water on yourself.”  Yep.  I’m skilled like that). And socially, you’re punished from an early age when trying to talk about your […]

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  • Stella Reynoso - As someone who’s about to revamp her website, you’ve just made this portion WAY easier for me! Love love love what you say about how we can serve our clients. That was definitely the missing element, and I adore these mini-steps that culminate to the final product. <3 Can't wait to blog my experience to share with everyone – thanks for being so amazing! :)ReplyCancel

  • Lindsay - I’m honored to be featured on your blog!

    One of the things I’m most turned off by on a professional About Me page is insecurity or apologies. I love the concept you reiterate that you don’t need or even WANT every person who comes along to be sold on your services; you only want people whose needs are compatible with your ability to serve them. My husband is a dentist, and he recently told his boss that he refuses to sell dental treatment to people who don’t want it because those are invariably the patients who are unsatisfied and keep coming back with complaints. The patients who WANT what he has to offer generally truly value his time and service, and they are the most grateful and the easiest to work with. Even though he may make more money by trying to sell to every patient, he and his patients are happier when he focuses on those who value his particular personality and skill set.

    (Also, I loved the jazz hands and insecurities imagery. Nice job.)ReplyCancel

  • Allison - I’ve been working on updating my about page for 3 months now, and haven’t been able to start. Your exercises got my fingers moving, so now I just need to put it together. Thank you!ReplyCancel

  • Dawn - My About page really needed a bit of sprucing up. Thank you for writing it! I used to get that “feel like a jerk” feeling when talking about myself on these sorts of things. You made it easy and not too painful! :) Thanks again!ReplyCancel

  • Suzanne Nicole - I found your post really helpful -particularly ‘Write a letter to your 10 year old self’. This really helped me cut out the confusing explanations and get back to basics. I think I will have that technique in mind for all my writing. Thank you!ReplyCancel

  • Lucrecer - It has been too long since touching base with you, but I always remember your amazing writing. This is such a good article and so helpful. I know the “About Me” page is a challenge for many. Me, included. Thank you, for this.ReplyCancel

  • tonya - gosh I loved this!!ReplyCancel

  • Elaine Welbourn - This is truly and honestly the most fantastic outline for writing an autobiography I have ever encountered. Brilliant. Pure brilliance.ReplyCancel

  • Kimberly - First of all, thank you for this. Not only did it help me form the story about me, and how I became a photographer, but it also opened some emotional doors. Had you asked us to write to the 9 or 11 year old us my letter would be much different. Fourth grade was one of the hardest years of my youth. I wrote the letter to the ten year old self telling her how much stronger she is than she even realizes. Then it was like I was writing this letter to my current self. “Being strong and humble like your mother, finding the voice in your heart and following it; these lead you to wonderful things. Every moment of feeling lost and insecure will lead you to being a photographer – an artist.”

    These are things I should be telling myself every day, not just pretending to time travel and tell kid I used to be.

    “We all grow up so fast. Remember to live in the moment and embrace every stage you are in your life – It’s going to lead you to something amazing. Before you know it, that moment is going to pass you by (even if it feels like it is taking for-ev-er!).”

    Again, thank you. Opening up and getting words out is typically a struggle for me, and you made those thoughts (and some tears) flow through me and create something beautiful.ReplyCancel

  • Anthony - Writing an “About” page was certainly a difficult task. You’re very right. Writing about yourself without sounding braggy is tough. The good thing for me was that I wasnt trying to “sell” myself or services. I didnt have to get into how “talented” I was (good thing too… phew.. :) )ReplyCancel

Photographers often share one common burden with practicing psychologists: Sometimes you need to get information from someone, but you just….can’t. The problem isn’t that the person clams up and won’t talk. Rather, it’s that they won’t STOP talking. Oh, you’re hearing plenty of words – it’s like a verbal monsoon.  But none of it is […]

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  • Chris Welsh - Great advice! Thank you for posting and sharing!ReplyCancel

  • Allison - Company Talksalot. Hahahaha excellent points. #4 is crucial. It’s also great to use #4 when people are mad at you and yelling. I use that when clients yell at my day job over the phone. It makes them calm down like magic.ReplyCancel

  • lori b - These are great ideas to manage the verbose client. I happily shared this on FB and Twitter.ReplyCancel

  • Erika Bischoff - Great article. Thanks for sharing it.ReplyCancel

  • Erin - Thanks for the help – glad to hear others have the same struggle with clients and work through them !ReplyCancel

Today I have two morsels for you to consider, and I’ll leave it to you to decide whether they are related, and how you’ll wield them in the future. Thought #1 – A little over ten years ago, a couple of researchers set out to understand the phenomenon of “customer revenge.” Sometimes when a customer […]

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  • Andy Stenz - Spot on. Thanks for the timely reminder!ReplyCancel

  • Terri - Yes! I think of this business trait as something called business integrity. The act of treating your customers with kindness in all situations. I learned it at the side of my grandmother when I worked as a teenager in my family’s submarine/pizza shop. She always treated the customers as if each was the most important person to the success of the shop. And I believe her attitude is what kept them coming back and eventually led to the expansion and franchise of that submarine shop in coastal Virginia and North Carolina.ReplyCancel

  • Erika - Ooooh, I love the pictures, hee hee :)ReplyCancel

  • Leni Moretti - One of life’smaxims: Be kind to one another. Your example’s were very helpful. Sometimes I feel torn between apologizing and wanting to show that I have my professional principles. It’s a fine line at time …ReplyCancel

  • Erika Bischoff - Thank you for sharing this great and very interesting story.ReplyCancel

  • Violeta Nedkova - Jenika, I love your psychology morsels and way of writing. You’ll be one of my “content marketing” case studies (mostly, the way to hack content to get clients) because you have it down, girl. :)

    Haven’t made anyone angry yet, but that’s coming…ReplyCancel

  • Owen Lucas - Both instances have just happened to me! I have just won a fan through a humble apology to a client (and it wasn’t my fault – she was just too slow placing a deposit for her desired date of booking!); while I am currently feeling like I should have had an apology from a training course that just didn’t deliver what they promised. I’m resisting any urges to go viral you’ll be pleased to hear!ReplyCancel

  • Owen Lucas - Both instances have just happened to me! I have just won a fan through a humble apology to a client (and it wasn’t my fault – she was just too slow placing a deposit for her desired date of booking!); while I am currently feeling like I should have had an apology from a training course that just didn’t deliver what they promised. I’m resisting any urges to go viral you’ll be pleased to hear! OLReplyCancel

  • Jamie Swanson - YES. YES yes yes yes YES! People need to read this one for sure! Thanks for such great insight, Jenika!ReplyCancel

  • Denise Karis - <3ed reading this post! I hate feeling blown off and I think that's what a lot of angry clients feel when they are frustrated or upset and on top of it, no one seems to care.ReplyCancel

  • Brooke - I am amazed at the businesses that don’t take responsibility for crappy circumstances, especially when they cause them. Sometimes s*it happens, but apologizing and making it right – without being a jerk about it – can mean SO much to someone! I agree 100%, love this article and am sharing!ReplyCancel

  • Rana - Jenika- this is such a great article and I could not agree more! People need to let pride not get in the way of being an understanding business person!

    Thanks for the great read!ReplyCancel