Archive for December 2011
Helping Clients See Beyond the Obvious
We talked about The Candle Problem and what it means for you and your business. But what could it mean for your clients? We all have trouble seeing beyond the obvious. But when someone points out a simple solution, you usually grasp it immediately – “why didn’t I think of that?” We sit around thinking…
Read MoreBusiness & Creativity | How To Solve Your Candle Problems
Have you ever tried to solve the Candle Problem? It’s a classic. Imagine you’re given a box of tacks, matches, and a candle. Your goal? To attach a burning candle to the wall. How would you do it? The candle problem has a simple solution (click here if you want to see it, thanks to…
Read MoreSelling Photography to Women | Part II
In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing. Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women): Men search until they find a…
Read MoreSelling Photography to Women | Part I
We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions. They usually serve as the main contact point and are often the influential decision-maker in the sales process. How can we take this into account when we decide how to book, interact with, and sell…
Read MorePsychology 101 | Why “Your Cousin” Doesn’t Disprove Science
This week we’re going to be talking about some key differences in marketing to men vs. women. But before we get there, I just want to make sure we’re all on the same page about a couple of things. Namely, what it means to even compare men and women. So first, let’s talk about toast.…
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