Archive for January 2012
Q&A | To Facebook Share or Not To Facebook Share
In the comments on yesterday’s post, Kristi asked a follow-up question that merits its own discussion: Q: What is your opinion on clients using images on social networking sites without your “permission”? For example, cropping out your logo or copying the image from an online gallery? I have heard two schools of thought: copyright infrigement…
Read MoreQ&A | Addressing Client Copyright Infringement
We love our clients. But sometimes, situations come up that are difficult to handle. I emailed my Inbox High-Fives list yesterday, inviting them to send in their client questions. The questions pouring in are awesome! (Not on the list? You’re missing out on fabulous freebies, secret sales, and other 100% certified non-spammy goodness. Sign up…
Read MoreThe Secret to Creating Profitable Promotions
To create a profitable promotion, you must accurately answer the following question: What business am I REALLY in? Hint: The answer is probably not ‘photography.’ To explain, let me introduce you to David Tuckerman. He was the President of Distribution when New Line Cinema released the Lord of the Rings Trilogy, which means he’s a…
Read MoreHow to Get Over Your Fears and Raise Your Prices
“At all levels of income, the typical response is that one needs 20% more to be happy.” -Richard Easterlin The photographer’s equivalent to this statement is: “Whatever you charge for your work, the typical response is that you’re 20% too expensive.” Like clockwork, I’ve been told my photography is too expensive at $75, $100, $300,…
Read MoreHow To Live Your Passion: Stop Thinking ‘Familiar’ Means ‘Easy’
There was probably a time in human history when venturing into the unfamiliar was a bad idea. If you foraged for food in a forest, then yes, trying a new red berry that no one else ate was probably a recipe for disaster. We’re a little past foraging for berries now. And yet – people…
Read More