Archive for March 2012
Tip Jars & Copycatting
So you walk into your favorite coffee shop early one morning and see a new tip jar on the counter. You know the kind, the plastic jug with a slot cut in the top and a handwritten note thanking you in advance for tips. You see a few $1 bills and even a $5 bill…
Read MoreThe Google Effect and 3 Things To Boost Your Business Today
There are so many blog posts about photography that it’s hard to remember everything you read. In fact, there’s something called “the Google effect,” where there is so much information to be found online that we tend to forget things we know we could easily Google again. You’re more likely to remember where you found…
Read MoreSaying No To Clients Who Aren’t A Good Fit
There was a time when I woke up every day dreading what I had to do that day. This was not just a run-of-the mill “aww, I’d rather stay in bed and read my favorite book” laziness, this was pit-in-my-stomach, please-ma-don’t-make-me, “holy cow how did I get myself into this” wrong-fittedness. So I walked away. …
Read MoreSelling the Future – Today
We face a big problem with what we sell. When we market our photography, we tell people we’re capturing memories – but memories they’ll want to have later. We’re essentially selling the future. We’re telling them, “trust us, these are going to be important to you in a few years.” “Trust us, your wedding photos…
Read MoreThe Non-Procrastinating Guide To Taking Productive Breaks
Tell me if this sounds familiar: You decide that once and for all, you’re going to finish that thing you’ve been putting off. And darnit, you’re not going to leave that chair until it’s done. You open Photoshop/Lightroom/Word/Email, and after staring blankly at the screen for a moment, you start. For about twenty minutes, everything…
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