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Read popular posts (+ a few that got way more comments than expected.)

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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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Don’t Look At Facebook Again Until You Understand This Principle

By Jenika | November 4, 2015 |

Today is more of a personal post – for me and for you. Let’s have a chat. When I was a child, I had some really cool friends at school.  They lived in newer houses, took vacations to Yellowstone, Disneyland, and Hawaii (the “cool” destinations when you grow up in Idaho).  They even had brand new…

Did You Think About This When You Set Your Prices?

By Jenika | October 12, 2015 |

I have two questions for you: Pay close attention to how you answer each one, okay? Question #1: How much would you pay to hear me recite poetry for an hour?  _____ (Mentally fill in the blank with an answer.) Got your answer?  Onward: Question #2: How much would I have to pay you to come…

Can You Get Someone To Want To Pay More?

By Jenika | September 28, 2015 |

When you go to sell something, there’s a piece of psychology that presents a problem. Most people aren’t even aware that this problem exists.  Let alone how to fix it.  But now, YOU will. It has to do with the way a client thinks about how much what you sell is worth. Specifically, the point in time that…

How To Be Assertive (Without Feeling Bad)

By Jenika | July 29, 2015 |

Ever heard from a tired parent, “Trying to clean a house with toddlers in it is like brushing your teeth while eating Oreos”? Haha.  (Bless those little curious little havoc-wreakers.) Last time we talked about two habits that help maintain self-esteem (which itself was a follow-up to our chat about what self-esteem is and what it most definitely is…