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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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Fix These 4 Unexpected Things For a Stress-Free (Or Close To It) Summer

By Jenika | May 20, 2015 |

So yesterday I’m standing in the hallway, early morning, still in PJ’s, with the phone pressed to my ear. Enduring a lengthy automated menu while trying to make an appointment with a new doctor. “If you are a NEW patient and would like to schedule an appointment, press SIX.” I beep the “6” button. A…

What the Ice Bucket Challenge Teaches Us About Marketing

By Jenika | August 27, 2014 |

“Does dumping ice water over your head really do anything for ALS – or is it just narcissistic?” This critique of the Ice Bucket Challenge has been bouncing around in my mini-feed.  Probably yours, too. As far as I can see, this is actually two critiques rolled into one – 1) does taking the challenge…

The Instant Christmas Fix For Personal Slumps In Business

By Jenika | August 13, 2014 |

“Well,” said Pooh, “what I like best,” and then he had to stop and think. Because although Eating Honey was a very good thing to do, there was a moment just before you began to eat it which was better than when you were, but he didn’t know what it was called. – A.A. Milne…

“Pushy” Is A Marketing Excuse. Stop Using It.

By Jenika | August 5, 2014 |

Scene opens:  You’re at a beachfront lounge, waiting for a friend to arrive. (Play along with me for this one.  Your task:  To point your finger at the screen the moment you read something that would irritate you.  Simple.) You’re sitting at a table, enjoying the music.  Enter waiter. Waiter:  Would you care for a…