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Two Ways To Cure Client Revenge & Save Face

By Jenika | February 13, 2014 |

Today I have two morsels for you to consider, and I’ll leave it to you to decide whether they are related, and how you’ll wield them in the future. Thought #1 – A little over ten years ago, a couple of researchers set out to understand the phenomenon of “customer revenge.” Sometimes when a customer…

3 Quick Questions That Get The Testimonials You Need To Have

By Jenika | February 6, 2014 |

As far as lab assistant jobs went, it wasn’t the worst out there. For example, I could have been in the primate lab cleaning cages.  Or dealing with mysterious fluids in the taste and smell lab. Yeah, my job was far more pleasant – to stand on the main quad and collect responses for consumer…

Your Panic Plan: Read Before You Need!

By Jenika | January 23, 2014 | Comments Off on Your Panic Plan: Read Before You Need!

After my grandfather passed away, I found among his things a 1969 Army Field Manual titled: “Survival, Evasion, and Escape.” This curious volume details things a soldier would need to know if they fall behind enemy lines.  Everything from preparing muddy water for drinking, to organizing an escape from enemy transport, to fashioning a needle…

You Know How You’re Afraid Of Marketing Because You’re Afraid People Will Be Annoyed? Here’s Your Annoy-Proof Marketing Plan.

By Jenika | January 16, 2014 |

So I’m standing there getting whipped by rain and thwapped in the face by a giant map of Vienna, and all I could think was “I couldn’t look more like a tourist.” Having spent a couple summers in the German-speaking world, I generally know how to avoid walking around with a “tourist” bullseye strapped to…