Decisions and Biases
Selling Photography to Women | Part II
In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing. Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women): Men search until they find a…
Read MoreSelling Photography to Women | Part I
We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions. They usually serve as the main contact point and are often the influential decision-maker in the sales process. How can we take this into account when we decide how to book, interact with, and sell…
Read MoreBad Client Behavior Explained In Two Images
At the risk of oversimplifying and offending everyone, I’m going to explain the majority of bad client behavior in two graphs.
Read MoreThe Psychology of Free Samples: Should We Use Them?
I am not the kind of person who eagerly forks over $10 for a teensy tin of organic lotion. But you wouldn’t have thought so today when I asked my husband to turn the car around. It started innocently enough – while wandering around my favorite shop in Jamesport, Missouri, a basket of spiced candles…
Read MoreThe REAL Reason that Canon vs. Nikon Will Never Die
Want to ensure yourself hours of entertainment? Step One: Log into any photography forum. Step Two: Post these words: “Nikon is better than Canon.” Or vice versa. It honestly doesn’t matter. Step Three: Watch the Internet go absolutely berzerk. Posts will be going up at 3am, people will literally lose sleep trying to prove or…
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