“Cheap Clients” and The Psychology of Small Purchases

So, after a gorgeous, well-lit, beautifully-styled session, you present your images…and are a bit bewildered by the client’s actual purchases. The client spent hours preparing for the session, but they only buy a handful of 4x6s.  Or they opt for the 11×14 when they squealed over the 20×30 during your consultation.  Or they decided to...

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The First-and-Next Marketing Technique (As Told Through iPhone Photos)

Are you stuck figuring out how to market yourself? No need for overwhelm.  Scale back and try what I like to call the “First-and-Next marketing technique.” It goes like this:  Think about your clients, and ask yourself the following two questions – 1) Before they hire me, what will they do FIRST? You know those...

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5 Personal Things This Photographer Learned From Being Photographed

I found myself on the “wrong” end of the camera lens this past week.  Not the photographer end, but the photographed end. And suddenly, a lot of things made sense. I found myself doing some of the very things that have always bewildered me about clients. I found myself realizing that some of those things...

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3 Strategies For Throwing Out Mental Clutter And Getting Stuff Done Instead

We all have random to-do items fluttering in the back of our heads, plinking against our minds like moths against a light bulb. Like when you finally break free to scout out new locations with your camera, but then you see the bank and remember the pile of un-entered business receipts sitting on your desk. ...

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A Neat Trick For Getting Clients To Follow Rules

My college dining hall was a glorious, all-you-can-eat buffet.  Weekend brunches were a particular highlight, when pancakes and quiche and platters of bacon appeared, alongside a row of Belgian waffle makers and a bottomless supply of batter.  I was particularly fond of the waffle makers because they created a giant Yale “Y” in the middle...

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