The Hidden Power of “Obvious” Psychology

When people read about psychology, it often goes like this: They click on an article about something like, say, the halo effect. The halo effect is a mental bias we have, where our judgments of a person are clouded by one particular element. For example, a new student shows up in class wearing stained clothing,...

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De-Lurk Day Is Here!

I have been looking forward to this day ALL YEAR. Ever since the last de-lurk day, in fact.  Don’t know what de-lurk day is?  I’ll explain. Last weekend, I attended my college reunion.  And I got to ooh and aaah and celebrate over what everyone has been up to.  Marvel at where live has taken...

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The People-Pleaser’s Guide To Standing Up For Yourself In Business

“I can’t say no to the client who wants to reschedule for the fourth time….even though it’s a free session!” “I already did three extra hours of work as a favor, and this client just wants more!” “I’m a nice person, and I feel like people are taking advantage of me.  How do I tell...

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The Pricing Psychology You MUST Know Before You Run A Promotion

It’s almost summertime!  Warm weather means more shooting, and to fill up that calendar you’ll probably be marketing and creating promotional offers. Let me give you three small pricing tweaks that will pull in more clients without sacrificing your profit margin. 1) The truth about the number 9:  It sells even better than LESS EXPENSIVE...

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“Cheap Clients” and The Psychology of Small Purchases

So, after a gorgeous, well-lit, beautifully-styled session, you present your images…and are a bit bewildered by the client’s actual purchases. The client spent hours preparing for the session, but they only buy a handful of 4x6s.  Or they opt for the 11×14 when they squealed over the 20×30 during your consultation.  Or they decided to...

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