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How To Write An End-Of-Year Post People Want To Read

By Jenika | November 6, 2018 | 0 Comments

Confession:  When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos.  (I do.  FLOOD me with beauty, people.  I need it.) What I don’t love…

How Your Past “Irrelevant” Work Helps You Land Clients Now

By Jenika | November 1, 2018 | 0 Comments

I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked.  I laughed.  “Okay, let’s look at your list of worries people have about spending money on a photographer.  What’s at…

Turn Up The Heat On Lukewarm Audiences & Grab New Traffic By Writing This Post

By Jenika | August 24, 2018 | 2 Comments

Have you ever used a rubber spatula to grab ALL the batter out of a bowl, and been surprised by how much more you got?   Maybe you were tempted to hurriedly dump the bulk of the mix into the baking pan, then rinse – but by using a spatula, you were able to get another entire extra muffin or cookie out of that…

Stop Asking Potential Clients “Do You Need Photos?” And Do This Instead

By Jenika | July 9, 2018 | 1 Comment

It’s that time of year.  Lots of quick ads and email blasts that begin – Hey, need photos? I’ve got three spots left // I’m booking for fall // I’m doing mini sessions Sign up here But there is a problem with this – “Hey – need what I sell?  I’m doing a thing.  Sign…