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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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How Your Past “Irrelevant” Work Helps You Land Clients Now

By Jenika | November 1, 2018 | 0 Comments

I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked.  I laughed.  “Okay, let’s look at your list of worries people have about spending money on a photographer.  What’s at…

Turn Up The Heat On Lukewarm Audiences & Grab New Traffic By Writing This Post

By Jenika | August 24, 2018 | 2 Comments

Have you ever used a rubber spatula to grab ALL the batter out of a bowl, and been surprised by how much more you got?   Maybe you were tempted to hurriedly dump the bulk of the mix into the baking pan, then rinse – but by using a spatula, you were able to get another entire extra muffin or cookie out of that…

Stop Asking Potential Clients “Do You Need Photos?” And Do This Instead

By Jenika | July 9, 2018 | 1 Comment

It’s that time of year.  Lots of quick ads and email blasts that begin – Hey, need photos? I’ve got three spots left // I’m booking for fall // I’m doing mini sessions Sign up here But there is a problem with this – “Hey – need what I sell?  I’m doing a thing.  Sign…

Coming Slowly Back From Maternity Leave…

By Jenika | May 10, 2018 | 1 Comment

Oh, hello there (::waves::)  I didn’t mean to go on maternity leave without formally announcing it.  Babies have a way of making you run on unexpected schedules.  But while she’s sleeping in her little bed next to me, I wanted to share a thought. Just before my daughter arrived into the world, one of my…