The Blog Library

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Read popular posts (+ a few that got way more comments than expected.)

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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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Slide out the drawer (don't you love those old pulls?) and see everything by subject.

Airplane costume + the power of the unfinished

By Jenika | October 25, 2019 |

  Every morning, my son asks me if we’re going to the airport. I say no, not today. Then he asks if he should get his shoes on, just in case I change my mind. He lives and breathes airplanes right now. Naturally, he’s going to be one for Halloween, and I’m tasked with fashioning…

Is using psychology in marketing unethical?

By Jenika | June 19, 2019 |

I have an email from a reader here, and thought you might be interested to see it, too: “I’ve been struggling with something…There are all sorts of tips and tactics about how to attract customers, how to grab their attention, increase sales, up-sell, etc.  I understand many of these things can have a significant impact…

How To Market Your Work When Self-Confidence Is Low

By Jenika | May 29, 2019 |

You know that brief moment of hesitation at the dinner party that makes you miss the window to say “Hey, that’s what I do!” before conversation moves on? Or closing the tab on the ‘speaker application’ page of a conference, with a “Maybe next year?”  When you do creative work, even a slight dip in…

Battling The Fear That Creates Procrastination

By Jenika | May 27, 2019 |

No matter how straightforward the class you’re taking, there’s always one step that makes you break out in hives.  Wait, I have to email someone and ask for ______?! Hold up, I have to actually tell someone, “Your order totals $2,391”?! Which brings us to Reason #4 that people never finish their classes: (Reasons #1-3…