Masthead header

Like most traps, it’s got two halves. The first half:  That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example:  People prefer meat labeled “75% lean” over meat labeled “25% fat.”  Even though either way, you’re getting the same thing. This applies in more […]

View full post »

When you make the leap from “doing something you love” over to “selling something,” you quickly find yourself in uncomfortable situations. When you were taking photos for the fun of it, you could easily walk up to someone and say “hey, can I take your picture?” But feels completely different to say “Hey, can you pay […]

View full post »

  • Stuart Hasson - Thank you for all of your help and inspiration. I’ve gained so much confidence. I sincerely appreciate it.ReplyCancel

  • Brian Fleming - Remember there is a solution to every problem you just have to solve it slowly and think it wisely.ReplyCancel

I’m sensing that this is a busy week for everyone. So instead of asking you to read a post, I thought I’d do a (gasp!) video so you could listen while you’re finishing up fall orders or making Halloween costumes. The topic? How to get clients to do what you want them to do! Give […]

View full post »

  • Michael - Always a joy to read, and listen! Thanks for the 14…ReplyCancel

    • Jenika - Thanks Michael! I appreciate you leaving me a kind word. 🙂ReplyCancel

  • Vicki - Enjoyed your “make sense” post! The option to listen got me off the sofa to tidy up one room…so thank you for that too.ReplyCancel