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 Have you heard this line from prospective clients: “I don’t have time now, I’ll have to book later” – ? Frustrating, huh? “I’ll do this later” is sometimes the last thing they say before they disappear into the night.  Putting off a decision can be, effectively, saying no. Also, you know that “later” doesn’t always happen like we imagine.  Babies grow.  Houses and situations […]

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  • Linnae Harris - Your blog post are amazing! I get so much value from them. Thank you so much for giving away so much of your talent.ReplyCancel

After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and […]

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  • Charlotte Reeves - Love this Jenika! So simple and yet so effective… now just to try and think of something clever I can use on my site. 😉ReplyCancel

    • Jenika - Always love hearing from you, Charlotte! Hmm, well I feel like you will probably have an easy time since you love animals and they’re such a big part of your life and what you do. I’d start by just looking at your FAQ or contact page and thinking how you might say something to a good friend who is also a pet owner! 🙂 Good luck with it!ReplyCancel

  • Ceci Flanagan-Snow - Wonderful ideas! It’s so easy to get caught up in the details of site organization and providing the necessary facts that we sometimes forget that people need a reason to stop and actually read what we wrote. Thanks! (and yes, I got the Easter Eggs!)ReplyCancel

    • Jenika - You nailed it. We have so much work to do and I don’t blame any website creators for just trying to get it done! Hope this helps everyone bring back some life and humor. Have a great week!ReplyCancel

  • Albert Palmer - Such a great tip!… now for the hard part – thinking of something unique!ReplyCancel

    • Jenika - Yeah – the best ideas often come when you aren’t expecting it too, don’t they? I hope something perfect pops up for you! Thanks for reading.ReplyCancel

  • Jen Dean - Love you. Always! Seriously. Such great ideas. On my contact page I used a photo of me on the phone when I’m abut two. Mouth open wide and knee socks pulled up to my diaper cover. It’s pretty fantastic. Always makes me laugh when I see it. I have done other small things to make the text lighter here and there, but love your ideas! I am going to go look around to see where I can add some now.
    Feel better!

    • Jenika - That is making me laugh! What a great image to have on your contact page. I bet it makes emailing you feel more natural. 🙂 And thanks for your kind words! I’m happy to be a little (hopefully helpful) part of your week.ReplyCancel

  • Jen Dean - I didn’t leave the right website link like you asked the first time. I missed it! ha (:ReplyCancel

  • Tianna Yentzer - Love this! Some fun easy ways to make the sites stand out. Thanks!ReplyCancel

  • Kim Forman - I love this. Thank you.

    “Release the Kraken” is so ME. ? I’ll be over here furiously working to come up with things to add to my site.

    And BTW, I recently signed up for and your newletter is the only one that now comes directly to my inbox. I want to see it as soon as it comes out! It’s my *favorite*. ?ReplyCancel

    • Jenika - Hahaha I love it!! Hope you find one or two that feel fun and “you.”

      And truly, I am honored to be in your inbox. I know how much email noise there is even amongst stuff you want to receive so thank you for giving me a place. Hope the emails continue to help! 🙂ReplyCancel

  • Fabiana Huffaker - Take a look at They have taken this principle and implemented it everywhere. I like to go there, just to see what crazy things they are saying this week!

    coupon code: SAVESOMECHEDDA
    (I get nothing for sharing this, but the coupon code does work)

    Thank you for EVERYTHING! Love love love all things Jenika!ReplyCancel

    • Jenika - I love that you have an example!! 🙂 More evidence of how much people remember this stuff, even not taken to big extremes. Thanks for sharing and for the kind note! Have a fabulous day!ReplyCancel

  • Jennifer Venter - Love LOVE this article. Really made me think about my website and what I would need to rethink/redo/restart. Makes me think my website may be a tad Blah blah snoozeville. Any comments or suggestions would be most welcome. You are keeping us Creatives sane so please keep up the wonderful work, emails and love ! We So need it !! A BIG Thank You !!!! If I could see you, I would hug you for sure !ReplyCancel

What is a weed, really? You might say it’s a plant that ruins your lawn.  Nasty thorny sprouty stuff you’ve wasted considerable time trying to uproot. But in the end, a weed is just any plant growing in an unwanted spot. Dandelions are weeds, sure, but even perfectly lovely things like mint and wild strawberries […]

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  • Ceci Flanagan-Snow - Terrific article and I agree that a weed is simply a plant growing in the wrong place (a quote I heard often from a dear friend who was an avid gardener).
    For me it is a matter of nurturing myself by insisting on some private time every day – usually while walking our dog down a country lane. Then, physically and mentally refreshed, while the dog sleeps I have time to focus (pun intended) on my creative endeavours.

    I leave the mundane and the repetitive tasks for a time when interruptions won’t matter,

    To save additional time, I’ve hired someone to clean my house once a week. She does a better job than me and it feels good to come home to a sweet smelling environment minus the dust and detritus of the previous week!ReplyCancel

    • Jenika - A walk down a country lane sounds positively dreamy! And soul-refreshing. I’m so happy you and your fur-friend make time for that. Also – that’s so fantastic you’ve got someone to wrangle a task that leaves your house cleaner and your spirits happier. Bravo.ReplyCancel

  • Christoph Schiffer - Thank you so much for this valuable input, Jenica. First of all I decide to get back to inbox-zero. I´ve been subscribed to way too many newsletters for the last couple of months. Will do this using the app
    Feels good to do so! Happy “gardening!” 😉ReplyCancel

    • Jenika - Ah yes, inbox overload. Amazing what a good clean out can do – glad it feels good! Hope you can use all that new white space to create something new. 🙂ReplyCancel

  • John C. - It is awesome how you used weed as analogy for unwanted businesses that steal time. I’m particularly researching and planning towards gardening for this spring when I stumbled on your post and I must say it’s a great post.ReplyCancel

    • Jenika - That’s fantastic that you found it while searching for gardening info – I love it. Thanks for reaching out with kind words! Appreciate it.ReplyCancel

Think about the last three pricey-ish things you’ve bought. Things where you had some choice, and maybe you had to pick between options that were pretty close to one another. How did you feel *right* after you paid up? Your reactions have probably ranged among the following: Over-the-moon excited because you splurged on THE TOP […]

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  • Ceci - Terrific article with wonderful suggestions on forestalling cognitive dissonance in new customers. For those with no direct experience with you and your business, it is reassuring to know that all will be well and they’ll be looked after!ReplyCancel

  • Andrea - Thank you so much – as always a wonderful article. Your psychologic background helps understand what customers feel, and I really love to help them with a good feeling. I love that your topics are always about understanding and making the client happy and not how to manipulate the client to make the photographer happy 😉ReplyCancel

    • Jenika - Thanks for the kind words Andrea. Best of luck to you!ReplyCancel

  • Kate - Fantastic! This really reaffirms some of the steps I’m taking at the moment to ensure my clients feel loved throughout our entire journey together. Thanks for a great post!ReplyCancel

    • Jenika - Hooray! Glad you’re taking good care of your people. Best of luck making them feel supported and excited.ReplyCancel

  • Patricia Looney - Amazing! I am implementing this immediately. I just signed on new High School Senior Reps and they paid to be in the program, I have to think of something good to celebrate with! Thank you.ReplyCancel

    • Jenika - Awesome! I bet they – and their parents – will love it. (I bet their parents could use a little affirmation too.)ReplyCancel

  • Linnae Harris - Wow! This is awesome. I’ve never heard this advice before and I think you are SO spot on. You are so good at really putting yourself on the client’s shoes and letting us know how they might be feeling. Thanks for the work that you do!ReplyCancel

  • andy main - Hi, Just had one of those ‘of course’ moments, but i hadn’t thought of doing it until i read it here. Thanks for putting it so well. AndyReplyCancel

  • Kate - Thank you very much for this post! It’s very usefull for me right now!ReplyCancel