My name is Jenika.
I studied behavioral neuroscience at Yale, finished with honors and distinction in the major, and went on to earn a master’s degree in psychology.
I’m the person you see walking out of the library steadying an armload of books with my chin. When something interests me, I learn everything there is to know about it and I don’t quit until I can both explain it in under thirty seconds and hold a three-hour conversation about it.
Psychology for Photographers leapt into the world in 2011. In a way I did not expect.
I'd gone to to graduate school intending to become a professor. While still studying, I started a photography business - and here's what took me by surprise:
Everything I'd learned about people applied directly to my creative work.
And I mean everything. Attention! Decision-making! Irrational reasoning about money! Mental health! There wasn't a topic I wasn't drawing on to make my life less stressful.
The best part was, these ideas weren't just something that worked for another business owner one time - these were well-known hallmarks of the human mind that had been rigorously studied across situations. I could count on them to work.
I started writing Psychology for Photographers to share the wealth.
Now with seven years of prestigious psychology training and another seven years of writing and teaching behind me, I still pull treasures out and translate them into posts, emails, classes and talks that show you how to apply proven concepts. Not only do you get info that works, but by nature, these ideas apply to multiple areas of life. (I love efficiency.)
I keep teaching this because I adore creative people like you. I love the guts it takes to run a business, especially one that feels both public and deeply personal. And if you understand people, you will run a better business - full stop. You’ll waste less time wandering in circles and spending money on things that don’t help. You’ll know why people buy and what makes them click faster, and that gets you back to doing what you really love.
My first little audience of photographers in 2011 grew rapidly into thousands, then expanded to include graphic designers, dog trainers, coaches, dentists, eye doctors, lawyers, and a whole lot of other people who adore what they do (even more than the ‘running a business’ part). Today my audience spans the globe with many even using Google Translate to follow along. I'd love to have you join us.
P.S. One other thing you should know about me: I notice other people’s gifts and talents as soon as I meet them, the way others might notice clothing or haircuts.
My eyes go right to someone’s empathy, or their ability to speak up, their capacity to pump people up or calm them down. Within minutes I can already see the shining possibilities of their particular gifts.
Usually, it’s also clear that they only have vague ideas about what these gifts are - they’re so used to them they stop noticing them, the way you stop noticing the sound of a desk fan that has been on all day. My real job in the world has always been to help people see anew what’s already there, and how they’re more capable and incredible than they realize.
I believe there’s an audience of clients you’re uniquely suited to serve, and who will be wildly enthusiastic to hear from you if you give them a chance. Let me help.