The Blog Library

First Time Here?

Read popular posts (+ a few that got way more comments than expected.)

New Posts, Please.

Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

To the Card Catalogue!

Slide out the drawer (don't you love those old pulls?) and see everything by subject.

Does It Really Matter What My Target Client Eats For Breakfast?! (Target Client Mastery 1/5)

By Jenika | March 13, 2019 |

I stood in a room full of dark cabinets. Tiny spotlights flooded the curiosities inside. I spied a miniature carving of Hercules, a cat mummy, a human skull. On a desk lay an open volume with botanical illustrations. A museum sign explained they had recreated a typical study of a 17th century Belgian nobleman. (I…

Does this remind you of anyone?

By Jenika | February 28, 2019 |

Back on the brick patio, you could hear the comfortable din of forty strangers chatting, punctuated by the slosh of ice against a pitcher when someone refilled their lemonade. Not a loud party, so the tiny plop managed to register. I didn’t pay attention at first. Then it was there again – plop. Something against…

Facebook Is Bad At Being You. (Not A Typo.)

By Jenika | February 12, 2019 |

Have you ever heard someone say they’re “bad at” Facebook?   “Oh yeah, must have missed that, sorry, I’m bad at Facebook” or “I know, I never post, I’m bad at Facebook.” This makes me laugh.  Have you seen the movie The Social Network?  There’s a line when screen-Mark Zuckerberg says Facebook is “about taking…

Loneliness in Business & The Lucky, Neglected Task That Can Help

By Jenika | February 6, 2019 |

The wooden door creaked on its brass hinges. After chatting with the attendant as she swiped my card, I grabbed a tray and filled it up with food I didn’t have to cook. Balancing my soup bowl and water glass carefully, I looked out over the dining hall. Should I join the cluster forming along…