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Are You Asking Too Much of People?

By Jenika | June 15, 2017 | 4 Comments

I stared at the ticket website on my phone.  Then called out to my husband – “I absolutely cannot make one more decision.” We had arrived in Oslo, Norway, and pulled up to our Airbnb in a rental car.  We wanted to go downtown to see an art museum, so I found the public transit…

Get People Off The Fence: Uncommon Suggestions For Creating Urgency

By Jenika | April 28, 2017 | 2 Comments

 Have you heard this line from prospective clients: “I don’t have time now, I’ll have to book later” – ? Frustrating, huh? “I’ll do this later” is sometimes the last thing they say before they disappear into the night.  Putting off a decision can be, effectively, saying no. Also, you know that “later” doesn’t always happen like we imagine.  Babies grow.  Houses and situations…

Get People To Actually Read Your Website (With A Filmmaking Trick)

By Jenika | March 21, 2017 | 18 Comments

After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and…

Short Winter Task: Uproot Business Weeds That Steal Time + Energy

By Jenika | February 28, 2017 | 6 Comments

What is a weed, really? You might say it’s a plant that ruins your lawn.  Nasty thorny sprouty stuff you’ve wasted considerable time trying to uproot. But in the end, a weed is just any plant growing in an unwanted spot. Dandelions are weeds, sure, but even perfectly lovely things like mint and wild strawberries…