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How to Respond When Someone Calls Your Business “A Nice Hobby”

By Jenika | August 23, 2017 | 8 Comments

You’re rushing to get on an airplane.  As you sit down and pull out your headphones, the stranger next to you asks what you do. You answer, “Photography.” And they say “oh what a nice hobby!” and launch into a story about their niece who got a nice camera for Christmas, and is getting “pretty…

Are You Asking Too Much of People?

By Jenika | June 15, 2017 | 4 Comments

I stared at the ticket website on my phone.  Then called out to my husband – “I absolutely cannot make one more decision.” We had arrived in Oslo, Norway, and pulled up to our Airbnb in a rental car.  We wanted to go downtown to see an art museum, so I found the public transit…

Get People Off The Fence: Uncommon Suggestions For Creating Urgency

By Jenika | April 28, 2017 | 2 Comments

 Have you heard this line from prospective clients: “I don’t have time now, I’ll have to book later” – ? Frustrating, huh? “I’ll do this later” is sometimes the last thing they say before they disappear into the night.  Putting off a decision can be, effectively, saying no. Also, you know that “later” doesn’t always happen like we imagine.  Babies grow.  Houses and situations…

Get People To Actually Read Your Website (With A Filmmaking Trick)

By Jenika | March 21, 2017 | 18 Comments

After watching a new movie, I always hightail it to Wikipedia and IMDB to check out all the behind-the-scenes trivia. Do you do this, too? I especially like reading about Easter eggs I might have missed in the film. (An Easter egg is a message, reference, or joke hidden in the background.) Like how R2-D2 and…