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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.
To the Card Catalogue!
Slide out the drawer (don't you love those old pulls?) and see everything by subject.
Have you ever told someone about something that was bothering you, and they waved their hand and said, blithely, “You don’t need to worry about that” and moved on? (Variations: “You’re overthinking it,” “Nah, it’ll be okay,” etc). They may have meant well, and perhaps they were right that you didn’t need to worry. But…
I should have warned you about two things. First, there’s a side effect to doing target client research: Feeling better about yourself. Just this week, someone left me a comment saying she’d read my blog for years, but only recently started gathering info from past clients. She was stunned at how sweet and helpful the…
In a hostage crisis, the FBI often sends in a highly trained negotiator. If you were in their shoes, what’s the first thing you would do when someone picked up the phone? Demand they stop what they’re doing? Lay out your strongest, well-spoken, 100% factual argument for why they should come out? Charm them into…