The Blog Library

First Time Here?

Read popular posts (+ a few that got way more comments than expected.)

New Posts, Please.

Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

To the Card Catalogue!

Slide out the drawer (don't you love those old pulls?) and see everything by subject.

Short Winter Task: Let’s Not Forget The Most Important Part

By Jenika | February 23, 2017 | 0 Comments

We’ve been talking about planting business seeds to have a healthy harvest later this year (things like soliciting testimonials, and making sure clients have no regrets after they hire you). But I’m kinda embarrassed – I almost forgot about the most important part!  See, spend any time reading about gardening, and you’ll run across the…

Short Winter Task: Will People Regret Hiring You?

By Jenika | February 7, 2017 | 10 Comments

Think about the last three pricey-ish things you’ve bought. Things where you had some choice, and maybe you had to pick between options that were pretty close to one another. How did you feel *right* after you paid up? Your reactions have probably ranged among the following: Over-the-moon excited because you splurged on THE TOP…

Short Winter Task: Create Happier Clients

By Jenika | January 25, 2017 | 9 Comments

Business is an awful lot like gardening. (We’ve talked about this before, in fact.) Few things happen immediately.  And if you want corn in the fall, you have to plant it in the spring.  Right now is the slow season for many of you – you’re not in the middle of the “harvesting” of serving…

The Two-Part Psychological Trap That Snares Your Marketing

By Jenika | November 8, 2016 | 1 Comment

Like most traps, it’s got two halves. The first half:  That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example:  People prefer meat labeled “75% lean” over meat labeled “25% fat.”  Even though either way, you’re getting the same thing. This applies in more…