The Blog Library

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Read popular posts (+ a few that got way more comments than expected.)

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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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Slide out the drawer (don't you love those old pulls?) and see everything by subject.

Here’s How To Have A Lucky Month, According To Science

By Jenika | January 29, 2019 |

I wasn’t inside the tent for more than three minutes when I found myself doing exactly what I swore I wouldn’t. Something I saw online ticked me off earlier that day, but I was on my way to our local book festival, with its white tents and strung globe lights along the harbor.  I exhaled…

How To Write An End-Of-Year Post People Want To Read

By Jenika | November 6, 2018 |

Confession:  When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos.  (I do.  FLOOD me with beauty, people.  I need it.) What I don’t love…

How Your Past “Irrelevant” Work Helps You Land Clients Now

By Jenika | November 1, 2018 |

I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked.  I laughed.  “Okay, let’s look at your list of worries people have about spending money on a photographer.  What’s at…

Turn Up The Heat On Lukewarm Audiences & Grab New Traffic By Writing This Post

By Jenika | August 24, 2018 |

Have you ever used a rubber spatula to grab ALL the batter out of a bowl, and been surprised by how much more you got?   Maybe you were tempted to hurriedly dump the bulk of the mix into the baking pan, then rinse – but by using a spatula, you were able to get another entire extra muffin or cookie out of that…