Posts by Jenika

How To Write An End-Of-Year Post People Want To Read

Confession:  When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos.  (I do.  FLOOD me with beauty, people.  I need it.) What I don’t love…

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How Your Past “Irrelevant” Work Helps You Land Clients Now

I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked.  I laughed.  “Okay, let’s look at your list of worries people have about spending money on a photographer.  What’s at…

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Coming Slowly Back From Maternity Leave…

Oh, hello there (::waves::)  I didn’t mean to go on maternity leave without formally announcing it.  Babies have a way of making you run on unexpected schedules.  But while she’s sleeping in her little bed next to me, I wanted to share a thought. Just before my daughter arrived into the world, one of my…

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