Posts by Jenika

Does It Really Matter What My Target Client Eats For Breakfast?!

I stood in a room full of dark cabinets. Tiny spotlights flooded the curiosities inside. I spied a miniature carving of Hercules, a cat mummy, a human skull. On a desk lay an open volume with botanical illustrations. A museum sign explained they had recreated a typical study of a 17th century Belgian nobleman. (I…

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Does this remind you of anyone?

Back on the brick patio, you could hear the comfortable din of forty strangers chatting, punctuated by the slosh of ice against a pitcher when someone refilled their lemonade. Not a loud party, so the tiny plop managed to register. I didn’t pay attention at first. Then it was there again – plop. Something against…

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Facebook Is Bad At Being You. (Not A Typo.)

Have you ever heard someone say they’re “bad at” Facebook?   “Oh yeah, must have missed that, sorry, I’m bad at Facebook” or “I know, I never post, I’m bad at Facebook.” This makes me laugh.  Have you seen the movie The Social Network?  There’s a line when screen-Mark Zuckerberg says Facebook is “about taking…

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Here’s How To Have A Lucky Month, According To Science

I wasn’t inside the tent for more than three minutes when I found myself doing exactly what I swore I wouldn’t. Something I saw online ticked me off earlier that day, but I was on my way to our local book festival, with its white tents and strung globe lights along the harbor.  I exhaled…

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