Posts by Jenika

Last-Minute December Marketing (Cost: $0)

Know what happens to internet traffic during the holiday season? I wish I could report that it goes down because we all hibernate with loved ones, but, well – It spikes.  It starts predictably:  On American Thanksgiving, traffic rises in the evening.  People settle into sofas after meals, grab their phone and go online –…

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You Are Further Along Than You Think – Here’s Why

As you do your creative work, you’ve probably noticed the steady tug of an emotional undercurrent. Murky to put into words, but it feels like being perpetually a little bit behind.  There’s always more to implement, more to try, classes and books you haven’t studied, the sight of people on social media who appear to…

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Try This And See If Work Goes Differently Today

I stared down in raw, humble wonder at the plate in front of me.  Nothing unusual about it from an outside view.  Curry and rice.  Looks like lunch. Except I had just closed a book before sitting down to eat.  I don’t remember which book now, I’ve read many in recent weeks that fit the…

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Only Use This Tip For Good. I Mean It.

Here’s the dialogue in a scene from one of my favorite movies. See if you can spot what bugs me about it: —– Kathleen: Do you want the West Side to become one gigantic strip mall? Crowd: No! Kathleen: Do you want to get off the subway at 72nd and Broadway, and not even know…

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