Posts by Jenika

Here’s How To Have A Lucky Month, According To Science

I wasn’t inside the tent for more than three minutes when I found myself doing exactly what I swore I wouldn’t. Something I saw online ticked me off earlier that day, but I was on my way to our local book festival, with its white tents and strung globe lights along the harbor.  I exhaled…

Read More

How To Write An End-Of-Year Post People Want To Read

Confession:  When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos.  (I do.  FLOOD me with beauty, people.  I need it.) What I don’t love…

Read More

How Your Past “Irrelevant” Work Helps You Land Clients Now

I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked.  I laughed.  “Okay, let’s look at your list of worries people have about spending money on a photographer.  What’s at…

Read More