Posts by Jenika
The Psychology of Procrastination + How to Finish That Class
The lights glared in my face, but I could still see the couple hundred photographers assembled. I love that first moment of giving a speech. “How many of you have, on your computer at home, at least one class that you’ve paid for, but haven’t finished?” A collective whoosh as everyone in the room raises…
Read MoreThe Final Piece (Target Client Mastery 5/5)
How To Talk About Tough Things Without Feeling Awkward (Target Client Mastery 4/5)
Have you ever told someone about something that was bothering you, and they waved their hand and said, blithely, “You don’t need to worry about that” and moved on? (Variations: “You’re overthinking it,” “Nah, it’ll be okay,” etc). They may have meant well, and perhaps they were right that you didn’t need to worry. But…
Read MoreResearching Your Target Client: Side Effects May Include… (Target Client Mastery 3/5)
I should have warned you about two things. First, there’s a side effect to doing target client research: Feeling better about yourself. Just this week, someone left me a comment saying she’d read my blog for years, but only recently started gathering info from past clients. She was stunned at how sweet and helpful the…
Read MoreWhat the FBI Would Say To Your Target Client (Target Client Mastery 2/5)
In a hostage crisis, the FBI often sends in a highly trained negotiator. If you were in their shoes, what’s the first thing you would do when someone picked up the phone? Demand they stop what they’re doing? Lay out your strongest, well-spoken, 100% factual argument for why they should come out? Charm them into…
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