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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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The Perfectly “Good” Strategy That Prevents You From Succeeding

By Jenika | October 18, 2017 | 7 Comments

Let’s pretend that you take up swimming as a sport. You show up at the pool every morning, practicing your strokes and lowering your times.  You’re feeling pretty good about how it’s going and can see lots of improvement!  You get up the confidence to join a local swimming league, and sign up for a…

Only Use This Tip For Good. I Mean It.

By Jenika | September 26, 2017 | 26 Comments

Here’s the dialogue in a scene from one of my favorite movies. See if you can spot what bugs me about it: —– Kathleen: Do you want the West Side to become one gigantic strip mall? Crowd: No! Kathleen: Do you want to get off the subway at 72nd and Broadway, and not even know…

Preparing Your Business For A Natural Disaster

By Jenika | September 9, 2017 | 0 Comments

Parts of this post are excerpted from an email sent out on August 30th. Our thoughts continue to be with everyone impacted by recent weather events. A major disaster is not the time to try to figure out “Wait, what is going to happen to my business?” I don’t just mean that when your house is…

How to Respond When Someone Calls Your Business “A Nice Hobby”

By Jenika | August 23, 2017 | 8 Comments

You’re rushing to get on an airplane.  As you sit down and pull out your headphones, the stranger next to you asks what you do. You answer, “Photography.” And they say “oh what a nice hobby!” and launch into a story about their niece who got a nice camera for Christmas, and is getting “pretty…