Skip to content

The Blog Library

First Time Here?

Read popular posts (+ a few that got way more comments than expected.)

New Posts, Please.

Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

To the Card Catalogue!

Slide out the drawer (don't you love those old pulls?) and see everything by subject.

How To Talk About Tough Things Without Feeling Awkward (Target Client Mastery 4/5)

By Jenika | March 27, 2019 |

Have you ever told someone about something that was bothering you, and they waved their hand and said, blithely, “You don’t need to worry about that” and moved on? (Variations: “You’re overthinking it,” “Nah, it’ll be okay,” etc). They may have meant well, and perhaps they were right that you didn’t need to worry. But…

Researching Your Target Client: Side Effects May Include… (Target Client Mastery 3/5)

By Jenika | March 27, 2019 |

I should have warned you about two things. First, there’s a side effect to doing target client research: Feeling better about yourself. Just this week, someone left me a comment saying she’d read my blog for years, but only recently started gathering info from past clients. She was stunned at how sweet and helpful the…

What the FBI Would Say To Your Target Client (Target Client Mastery 2/5)

By Jenika | March 26, 2019 |

In a hostage crisis, the FBI often sends in a highly trained negotiator. If you were in their shoes, what’s the first thing you would do when someone picked up the phone? Demand they stop what they’re doing? Lay out your strongest, well-spoken, 100% factual argument for why they should come out? Charm them into…

Does It Really Matter What My Target Client Eats For Breakfast?! (Target Client Mastery 1/5)

By Jenika | March 13, 2019 |

I stood in a room full of dark cabinets. Tiny spotlights flooded the curiosities inside. I spied a miniature carving of Hercules, a cat mummy, a human skull. On a desk lay an open volume with botanical illustrations. A museum sign explained they had recreated a typical study of a 17th century Belgian nobleman. (I…