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Watch out - the ink is still drying! Inspired by real-time reader emails and psychology journals.

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3 Things I Screwed Up in My New Photography Business

By Jenika | October 16, 2012 |

[pinit] There’s something in psychology called the ‘outcome bias.’  It’s the tendency to say whether a decision was good or bad based on what happened afterward, rather than on whether the decision was good at the time it was made. For example, if the weather forecast is clear and the sky is blue, I’d decide…

Photographers Share: 9 Secrets for Keeping Love Alive While Running A Business

By Jenika | October 10, 2012 |

Few relationship stressors are quite as far-reaching and pervasive as starting your own business.  Businesses impact multiple hot-button relationship areas – money, stress levels, weekend activities, time spent with kids, general well-restedness.  Our poor partners – particularly when they aren’t photographers – often have to watch us crumple into a cranky, sleep-deprived ball in front…

When Your Partner Isn’t A Photographer: Three Things To Know About Money

By Jenika | September 28, 2012 |

It’s Saturday afternoon, and a discussion about money isn’t exactly….going as planned. Maybe your spouse is wondering why you can’t wait to register a domain name for a few months, since you just bought a camera, a lens, a logo, and a set of newborn props. Maybe you dream of photographing fast-action sports, but your…

Quit Wasting Your Testimonials With This One Easy Fix

By Jenika | September 18, 2012 |

Let’s say you have to go to an office to fill out some paperwork.  (This post gets more exciting, I promise.) You’re led to a room with a table.  As you’re sitting there checking boxes and scribbling answers, you start to feel like something is off.  You look up, and think you see some smoke…