How To Write An End-Of-Year Post People Want To Read
Confession: When I see “Best Nine” posts on Instagram, where photographers stick nine highlight photos in a single square, I admire them – but then my marketing mind winces a bit. It’s not that I don’t want to see beautiful photos. (I do. FLOOD me with beauty, people. I need it.) What I don’t love…Read More
Get People Off The Fence: Uncommon Suggestions For Creating Urgency
Have you heard this line from prospective clients: “I don’t have time now, I’ll have to book later” – ? Frustrating, huh? “I’ll do this later” is sometimes the last thing they say before they disappear into the night. Putting off a decision can be, effectively, saying no. Also, you know that “later” doesn’t always happen like we imagine. Babies grow. Houses and situations…Read More
Short Winter Task: Will People Regret Hiring You?
Think about the last three pricey-ish things you’ve bought. Things where you had some choice, and maybe you had to pick between options that were pretty close to one another. How did you feel *right* after you paid up? Your reactions have probably ranged among the following: Over-the-moon excited because you splurged on THE TOP…Read More
Short Winter Task: Create Happier Clients
Business is an awful lot like gardening. (We’ve talked about this before, in fact.) Few things happen immediately. And if you want corn in the fall, you have to plant it in the spring. Right now is the slow season for many of you – you’re not in the middle of the “harvesting” of serving…Read More
Why Do People Always Pick My Middle Package?
Actual subject line that landed in my inbox: “Help me solve a sales mystery, please?” Well, fetch me my cape, Watson! There are games afoot! (Obviously I watch too much BBC. Also, I like good subject lines.) The email: I know there has to be an answer to this quandary, I just can’t find it.…Read More