Decisions and Biases
No Clients? Maybe You’ve Got A Bookstore Problem.
My life has been one long, colorful history with book addiction. So you’d think I’d come home from the used bookstore with a wide variety of titles in my bag. After all, why go to an all-you-can-read buffet and pile up on just one item? But no. When I get home I always realize that…
Read MoreHow to Give Back With Your Photography Business
Mike and Ricky founded their company for the same reasons most of us founded ours: To create something that was their own, and do things exactly the way they wanted. But for them, “doing things their way” didn’t just mean deciding what to make or where to sell it. They wanted to change the world…
Read More3 Things I Screwed Up in My New Photography Business
[pinit] There’s something in psychology called the ‘outcome bias.’ It’s the tendency to say whether a decision was good or bad based on what happened afterward, rather than on whether the decision was good at the time it was made. For example, if the weather forecast is clear and the sky is blue, I’d decide…
Read MoreDon’t Lose Clients – Get This On Your Website, Now.
So, you’ve done it. You’ve built a beautiful website, with gorgeous galleries, fantastic information, and an interesting blog. You’re clear both how and why people should contact you. You’ve also done your job of narrowing in and speaking directly to your ideal client, showing them how you’re going to fulfill some pressing needs and desires. …
Read MoreThere Isn’t A Market For What I Want To Do! Now What?
Tell me if this sounds familiar: “There isn’t a market for what I want to shoot.” “Who would pay money for ____?” “I have to _____ because you can’t make a living at _____.” You’re not alone if you’ve ever thought that. Many photographers find their passion in weddings or newborns. But some would really…
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