Posts Tagged ‘biases’
Bad Client Behavior Explained In Two Images
At the risk of oversimplifying and offending everyone, I’m going to explain the majority of bad client behavior in two graphs.
Read MoreThe REAL Reason that Canon vs. Nikon Will Never Die
Want to ensure yourself hours of entertainment? Step One: Log into any photography forum. Step Two: Post these words: “Nikon is better than Canon.” Or vice versa. It honestly doesn’t matter. Step Three: Watch the Internet go absolutely berzerk. Posts will be going up at 3am, people will literally lose sleep trying to prove or…
Read MoreWhy Clients Always Want an 8×10: Because We Approach Sales Backwards | Part 2
In Part I, we talked about the power of familiarity, and the maddening result that clients tend to buy things that they are familiar with (an 8×10) rather than something that they might enjoy more (an eye-catching canvas or album). We also talked about several ways to increase familiarity with what you sell, and thus…
Read MoreWhy Clients Always Want an 8×10, And What To Do About It | Part I
You’ve done it – created the perfect set of products for your clients. Stunning albums. Gaspworthy gallery wraps. Split-image metal lustre images printed on recycled aluminum for heaven’s sake! You shimmer with excitement when you send your product list to the client – only to receive the dreaded reply: “Oh, I think we’ll just go…
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