Posts Tagged ‘client experience’

Yesterday we talked about how people are happier spending money on experiences than on “things.”  And when clients are happier, not only have you done your job well, there is also a cool bonus that comes from it: People refer their friends to a great experience more enthusiastically than they will a “thing.” In the…

For a long time, I thought businesses blithely threw around the word “experience” like college students throw around the word “epic.”  (Sorry kids, eating nachos on your roof at 2am is not actually “epic”).  It sounded like one of those meaningless, over-buzzed tagline fillers.  However, the coffee shop industry has proven me wrong.  Taking advantage…