The Psychology of Free Samples: Should We Use Them?

By Jenika | November 10, 2011 |

I am not the kind of person who eagerly forks over $10 for a teensy tin of organic lotion.  But you wouldn’t have thought so today when I asked my husband to turn the car around. It started innocently enough – while wandering around my favorite shop in Jamesport, Missouri, a basket of spiced candles…

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