Posts Tagged ‘sales’

In Part I, we talked about the power of familiarity, and the maddening result that clients tend to buy things that they are familiar with (an 8×10) rather than something that they might enjoy more (an eye-catching canvas or album).  We also talked about several ways to increase familiarity with what you sell, and thus…

You’ve done it – created the perfect set of products for your clients.  Stunning albums.  Gaspworthy gallery wraps.  Split-image metal lustre images printed on recycled aluminum for heaven’s sake!  You shimmer with excitement when you send your product list to the client – only to receive the dreaded reply:  “Oh, I think we’ll just go…