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Category Archives: Website

Know what the best words are, sometimes? None at all. Last week, we talked about how to take a paragraph from your site and slim it down.  That was largely about removing non-contributing words and replacing them with livelier ones. But sometimes I see a wall of words on a business website and think – they […]

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I’ve watched people wait to launch entire businesses, websites, and blogs until they “get the tagline right.” And writing a tagline can be a peculiar kind of torment…trying to distill your entire life’s work, your months of planning, your sleepless hours of dedication into six measly words?  Have fun! Yes, a good tagline can be a magic […]

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