Business Life
Is using psychology in marketing unethical?
I have an email from a reader here, and thought you might be interested to see it, too: “I’ve been struggling with something…There are all sorts of tips and tactics about how to attract customers, how to grab their attention, increase sales, up-sell, etc. I understand many of these things can have a significant impact…
Read MoreHow To Market Your Work When Self-Confidence Is Low
You know that brief moment of hesitation at the dinner party that makes you miss the window to say “Hey, that’s what I do!” before conversation moves on? Or closing the tab on the ‘speaker application’ page of a conference, with a “Maybe next year?” When you do creative work, even a slight dip in…
Read MoreHere’s How To Have A Lucky Month, According To Science
I wasn’t inside the tent for more than three minutes when I found myself doing exactly what I swore I wouldn’t. Something I saw online ticked me off earlier that day, but I was on my way to our local book festival, with its white tents and strung globe lights along the harbor. I exhaled…
Read MoreComing Slowly Back From Maternity Leave…
Oh, hello there (::waves::) I didn’t mean to go on maternity leave without formally announcing it. Babies have a way of making you run on unexpected schedules. But while she’s sleeping in her little bed next to me, I wanted to share a thought. Just before my daughter arrived into the world, one of my…
Read MoreYou Are Further Along Than You Think – Here’s Why
As you do your creative work, you’ve probably noticed the steady tug of an emotional undercurrent. Murky to put into words, but it feels like being perpetually a little bit behind. There’s always more to implement, more to try, classes and books you haven’t studied, the sight of people on social media who appear to…
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