Masthead header

Category Archives: Decisions and Biases

Parts of this post are excerpted from an email sent out on August 30th. Our thoughts continue to be with everyone impacted by recent weather events. A major disaster is not the time to try to figure out “Wait, what is going to happen to my business?” I don’t just mean that when your house is […]

View full post »

I stared at the ticket website on my phone.  Then called out to my husband – “I absolutely cannot make one more decision.” We had arrived in Oslo, Norway, and pulled up to our Airbnb in a rental car.  We wanted to go downtown to see an art museum, so I found the public transit […]

View full post »

Kenneth Cole said something interesting in Forbes this month. He learned quickly after starting a footwear company that his job isn’t just to “create great-looking shoes.” He had to find out what people wanted to wear, then give it to them – just in his own way. This mental shift is elegantly simple – but […]

View full post »