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How To Live Your Passion: Stop Thinking ‘Familiar’ Means ‘Easy’
There was probably a time in human history when venturing into the unfamiliar was a bad idea. If you foraged for food in a forest, then yes, trying a new red berry that no one else ate was probably a recipe for disaster. We’re a little past foraging for berries now. And yet – people…
Read MoreHow To Live Your Passion: It’s All About Brushing Your Teeth
I remember the moment with icy clarity. I was sitting in a Women in Science luncheon at a Very Fancy Hotel during a Very Important Science Conference. A panel of professional scientists was discussing work-life balance, and one woman cracked a joke that ended my career in research psychology: She said, “I think about data…
Read MoreHow To Live Your Passion: Stop Confusing Hobbies with Passions
I admit I once grew tired of people telling me: “live your passion.” Of all the vague, dime-store psychology directives, that is possibly the least useful. What does it mean to ‘live your passion’? What is a passion? What would it look like to ‘live’ one? Cut the fluff. I need concrete steps, not poster-speak.…
Read MorePsychology 101 | Why “Your Cousin” Doesn’t Disprove Science
This week we’re going to be talking about some key differences in marketing to men vs. women. But before we get there, I just want to make sure we’re all on the same page about a couple of things. Namely, what it means to even compare men and women. So first, let’s talk about toast.…
Read MoreBad Client Behavior Explained In Two Images
At the risk of oversimplifying and offending everyone, I’m going to explain the majority of bad client behavior in two graphs.
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