Psychology 101
Stop Asking Potential Clients “Do You Need Photos?” And Do This Instead
It’s that time of year. Lots of quick ads and email blasts that begin – Hey, need photos? I’ve got three spots left // I’m booking for fall // I’m doing mini sessions Sign up here But there is a problem with this – “Hey – need what I sell? I’m doing a thing. Sign…
Read MoreThe Perfectly “Good” Strategy That Prevents You From Succeeding
Let’s pretend that you take up swimming as a sport. You show up at the pool every morning, practicing your strokes and lowering your times. You’re feeling pretty good about how it’s going and can see lots of improvement! You get up the confidence to join a local swimming league, and sign up for a…
Read MoreOnly Use This Tip For Good. I Mean It.
Here’s the dialogue in a scene from one of my favorite movies. See if you can spot what bugs me about it: —– Kathleen: Do you want the West Side to become one gigantic strip mall? Crowd: No! Kathleen: Do you want to get off the subway at 72nd and Broadway, and not even know…
Read MoreShort Winter Task: Create Happier Clients
Business is an awful lot like gardening. (We’ve talked about this before, in fact.) Few things happen immediately. And if you want corn in the fall, you have to plant it in the spring. Right now is the slow season for many of you – you’re not in the middle of the “harvesting” of serving…
Read MoreThe Secret to Setting A Successful Goal
I learned something interesting about change when I studied addiction. One heartbreaking thing about addiction is that people can – for example – do the work to decide not to do drugs anymore, actually stop using, detox, stay clean for awhile – And then an old friend calls unexpectedly, and they relapse back into using. Why?…
Read More