understand people, be a more successful creative entrepreneur
Category Archives: Psychology 101 I learned something interesting about change when I studied addiction. One heartbreaking thing about addiction is that people can – for example – do the work to decide not to do drugs anymore, actually stop using, detox, stay clean for awhile – And then an old friend calls unexpectedly, and they relapse back into using. Why? […]  Kicking off a new series of posts today, called Get What You Want This Year. Because it’s about time, isn’t it? “Only rich people actually travel,” she said. “Oh really? Why’s that?” I asked. “Because it’s expensive.” “Huh. If you could go anywhere, where would you want to go?” “France.” “Okay, just for fun, let’s figure […]  I have two questions for you: Pay close attention to how you answer each one, okay? Question #1: How much would you pay to hear me recite poetry for an hour? _____ (Mentally fill in the blank with an answer.) Got your answer? Onward: Question #2: How much would I have to pay you to come […]  When you go to sell something, there’s a piece of psychology that presents a problem. Most people aren’t even aware that this problem exists. Let alone how to fix it. But now, YOU will. It has to do with the way a client thinks about how much what you sell is worth. Specifically, the point in time that […]  Last week we talked about what your junior high textbook forgot to tell you about self esteem – that it’s not a single, internal thermometer, it’s actually made up of multiple components that can shrink or swell independently of one another. So today, when we talk about “raising” self-esteem, we know that it isn’t a simple proposition. […] |
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