Sales
Selling Photography to Women | Part I
We talk to a lot of women in this profession, don’t we? Moms and brides tend to book the sessions. They usually serve as the main contact point and are often the influential decision-maker in the sales process. How can we take this into account when we decide how to book, interact with, and sell…
Read MoreWhy Clients Always Want an 8×10: Because We Approach Sales Backwards | Part 2
In Part I, we talked about the power of familiarity, and the maddening result that clients tend to buy things that they are familiar with (an 8×10) rather than something that they might enjoy more (an eye-catching canvas or album). We also talked about several ways to increase familiarity with what you sell, and thus…
Read MoreWhy Clients Always Want an 8×10, And What To Do About It | Part I
You’ve done it – created the perfect set of products for your clients. Stunning albums. Gaspworthy gallery wraps. Split-image metal lustre images printed on recycled aluminum for heaven’s sake! You shimmer with excitement when you send your product list to the client – only to receive the dreaded reply: “Oh, I think we’ll just go…
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