Sales
Just in case you think I’m making this stuff up…
Earlier this week I posted about showing your clients your products as often as possible from the very beginning. The goal is to get them as excited about your products as they are about your images. Today I got the following email from a reader, which began by quoting a section from that post: “But if the…
Read MoreSales Do Not Have To Be Painful – Here’s Why
Most of us are not born salespeople. In fact, if you’re anything like me, the very word “sales” makes you shudder. You don’t want to feel like you’re taking people’s money. You don’t want to pressure anyone to do anything they don’t want to do. You just love your craft and want to share…
Read MoreThe Secret to Creating Profitable Promotions
To create a profitable promotion, you must accurately answer the following question: What business am I REALLY in? Hint: The answer is probably not ‘photography.’ To explain, let me introduce you to David Tuckerman. He was the President of Distribution when New Line Cinema released the Lord of the Rings Trilogy, which means he’s a…
Read MoreHow to Get Over Your Fears and Raise Your Prices
“At all levels of income, the typical response is that one needs 20% more to be happy.” -Richard Easterlin The photographer’s equivalent to this statement is: “Whatever you charge for your work, the typical response is that you’re 20% too expensive.” Like clockwork, I’ve been told my photography is too expensive at $75, $100, $300,…
Read MoreSelling Photography to Women | Part II
In Part I, we talked about how men and women might approach buying black slacks differently. Here’s the thing. Women don’t just want to buy A pair of black slacks, they want THE pair of black slacks. (Keeping in mind the caveats of making generalizations about men and women): Men search until they find a…
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