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Facebook Is Bad At Being You. (Not A Typo.)

Have you ever heard someone say they’re “bad at” Facebook?   “Oh yeah, must have missed that, sorry, I’m bad at Facebook” or “I know, I never post, I’m bad at Facebook.” This makes me laugh.  Have you seen the movie The Social Network?  There’s a line when screen-Mark Zuckerberg says Facebook is “about taking…

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How Your Past “Irrelevant” Work Helps You Land Clients Now

I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked.  I laughed.  “Okay, let’s look at your list of worries people have about spending money on a photographer.  What’s at…

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The Two-Part Psychological Trap That Snares Your Marketing

Like most traps, it’s got two halves. The first half:  That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example:  People prefer meat labeled “75% lean” over meat labeled “25% fat.”  Even though either way, you’re getting the same thing. This applies in more…

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