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How To Talk About Tough Things Without Feeling Awkward (Target Client Mastery 4/5)
Have you ever told someone about something that was bothering you, and they waved their hand and said, blithely, “You don’t need to worry about that” and moved on? (Variations: “You’re overthinking it,” “Nah, it’ll be okay,” etc). They may have meant well, and perhaps they were right that you didn’t need to worry. But…
Read MoreWhat the FBI Would Say To Your Target Client (Target Client Mastery 2/5)
In a hostage crisis, the FBI often sends in a highly trained negotiator. If you were in their shoes, what’s the first thing you would do when someone picked up the phone? Demand they stop what they’re doing? Lay out your strongest, well-spoken, 100% factual argument for why they should come out? Charm them into…
Read MoreFacebook Is Bad At Being You. (Not A Typo.)
Have you ever heard someone say they’re “bad at” Facebook? “Oh yeah, must have missed that, sorry, I’m bad at Facebook” or “I know, I never post, I’m bad at Facebook.” This makes me laugh. Have you seen the movie The Social Network? There’s a line when screen-Mark Zuckerberg says Facebook is “about taking…
Read MoreHow Your Past “Irrelevant” Work Helps You Land Clients Now
I don’t usually shout during client calls, but I couldn’t believe what she’d just told me. “You spent six years as a kindergarten teacher, and you don’t mention it once on your website?” She blinked. I laughed. “Okay, let’s look at your list of worries people have about spending money on a photographer. What’s at…
Read MoreTurn Up The Heat On Lukewarm Audiences & Grab New Traffic By Writing This Post
Have you ever used a rubber spatula to grab ALL the batter out of a bowl, and been surprised by how much more you got? Maybe you were tempted to hurriedly dump the bulk of the mix into the baking pan, then rinse – but by using a spatula, you were able to get another entire extra muffin or cookie out of that…
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