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Category Archives: Get More Clients

Like most traps, it’s got two halves. The first half:  That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example:  People prefer meat labeled “75% lean” over meat labeled “25% fat.”  Even though either way, you’re getting the same thing. This applies in more […]

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My husband told me this story over the weekend, and I thought you should hear it. Imagine, he said, that you’re walking in a warm, green field. The breeze flutters past you through the grasses, and you hear birds in the trees.  The kind that remind you of childhood.  You sit down under a tree, […]

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