Like most traps, it’s got two halves. The first half:  That the way clients hear something described impacts their desire to have it. Psychologists call this a “framing effect.” For example:  People prefer meat labeled “75% lean” over meat labeled “25% fat.”  Even though either way, you’re getting the same thing. This applies in more…

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When you make the leap from “doing something you love” over to “selling something,” you quickly find yourself in uncomfortable situations. When you were taking photos for the fun of it, you could easily walk up to someone and say “hey, can I take your picture?” But feels completely different to say “Hey, can you pay…

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My husband told me this story over the weekend, and I thought you should hear it. Imagine, he said, that you’re walking in a warm, green field. The breeze flutters past you through the grasses, and you hear birds in the trees.  The kind that remind you of childhood.  You sit down under a tree,…

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I’m sensing that this is a busy week for everyone. So instead of asking you to read a post, I thought I’d do a (gasp!) video so you could listen while you’re finishing up fall orders or making Halloween costumes. The topic? How to get clients to do what you want them to do! Give…

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